You may have seen it mentioned by international journalists during the Tokyo Olympics or praised by famous gamers and athletes on social media.
It’s Choco Monaka Jumbo, an ice cream that has become a “must-try” item for many visitors to Japan.
Let’s explore the secrets behind its immense popularity.
Source: Morinaga & Co., Ltd. Official Website
What Exactly is Choco Monaka Jumbo?
Choco Monaka Jumbo is a long-selling ice cream from the manufacturer Morinaga, with a history of over 50 years.
It features vanilla ice cream and a layer of chocolate, all wrapped in a crispy monaka wafer shell.
The key feature is the grid-like design of the wafer, allowing you to easily break it into smaller pieces to enjoy.
Why is it So Popular Among Foreigners?
There are several reasons why this ice cream has captured the hearts of people from all over the world.
- The Perfect Balance of Textures: The crispy wafer, the smooth ice cream, and the crunchy chocolate create a delightful harmony in your mouth.
- “Japan-Only” Exclusivity: Choco Monaka Jumbo is not produced or sold overseas. This rarity makes it a special treat that can only be experienced in Japan.
- High Praise on Social Media: When a famous gamer tweeted, “This is the greatest invention in human history,” it garnered over 10 million impressions, sparking huge interest.
- Successful Promotion: Free sampling events in major tourist spots like Asakusa, Tokyo, were a massive success, further boosting its recognition.
Where to Buy and How Much?
One of the best things about Choco Monaka Jumbo is how easy it is to find.
Where to Buy:
- Convenience Stores (7-Eleven, FamilyMart, Lawson)
- Supermarkets
- Drugstores
Price:
The suggested retail price is around 184 yen, making it a very affordable treat.
Note: Prices may vary slightly depending on the store.
Aiming to Be a “Must-Eat Japanese Food”
Morinaga is strategically positioning Choco Monaka Jumbo as an “inbound food,” similar to sushi and ramen.
They are focusing on the special experience of eating it during a trip to Japan.
When you come to Japan, be sure to try this beloved ice cream and see what all the excitement is about.
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Choco Monaka Jumbo is just one of the many treasures you can find in a Japanese convenience store.
To discover more amazing items and services, check out our complete guide.
The Ultimate Guide to Japanese Convenience Stores: Your 24/7 Lifesaver
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